Latest Episode
They Love Your Work. So Why Aren't They Buying?
Season: 3 | Episode: 6
Running time: 22:02
Your work gets likes, compliments, and plenty of admiration... but how much of that attention actually turns into paying customers? In this episode of Solo in the Shop, I explore the important difference between admiration and desire, and why beautiful craftsmanship alone isn't always enough to generate sales. We'll talk about the trap of chasing social media applause, the difference between marketing to fellow makers and potential buyers, and how to present your work in ways that help customers imagine owning it. Because building a successful handcrafted business isn't about getting everyone to admire what you make. It's about inspiring the right people to want it.
