In this episode of Solo in the Shop, Ronald Lohse shares a gripping personal story of a near-drowning experience and how it serves as a powerful metaphor for running a small business. From learning to adapt and using different strategies to survive, to building systems that act as a life raft, he draws insightful parallels between navigating the unpredictable ocean and the challenges of entrepreneurship. Plus, exciting updates on the podcast’s new Patreon launch and his latest woodworking projects. Tune in for valuable lessons, humor, and motivation to keep your business afloat!
In this episode of Solo in the Shop, I’m fresh off WorkbenchCon and ready to share my takeaways! I’ll break down the good, the bad, and the unexpected from this year’s event—covering vendor changes, networking opportunities, hands-on workshops, and valuable lessons from the classes I attended. Plus, I’ll give a quick shop update, including an epoxy mishap, upcoming projects, and a tough cash flow situation that many solo woodworkers can relate to. Whether you're considering WorkbenchCon or just looking for insights on woodworking and business, this episode has something for you!
On the web: New England Table Company SoloInTheShop
In this episode of Solo in the Shop, I share my excitement for WorkbenchCon 2025, reflecting on last year's experience and the connections I made with fellow makers, influencers, and industry leaders. I highlight the workshops and speakers I’m most looking forward to, covering topics like photography, website growth, AI content creation, business scaling, and video production. I also discuss the value of networking at the event and my thoughts on how WorkbenchCon compares to other maker gatherings. Tune in for my pre-conference insights, and stay tuned for my post-event recap next week!
On the web: New England Table Company SoloInTheShop
In this episode of Solo in the Shop, I dive into side hustles for woodworkers and DIYers looking to turn their skills into extra income. From selling small wooden goods and offering laser/CNC services to teaching classes and flipping furniture, I explore six practical ways to supplement your woodworking business. Whether you're just starting out or looking to expand, these ideas can help you maximize your shop’s potential and grow your revenue streams. Tune in and let's hustle!
On the web: New England Table Company SoloInTheShop
Starting a woodworking business? Learn from my mistakes! In this episode of Solo in the Shop, I share five key lessons from my journey—from choosing the wrong business name to missing out on free marketing opportunities. Avoid costly errors, improve your woodworking business strategy, and set yourself up for success. Whether you're a hobbyist thinking about going pro or a new entrepreneur looking for guidance, these insights will help you navigate the challenges of running a woodworking business. Subscribe for more tips on woodworking and entrepreneurship!
On the web: New England Table Company SoloInTheShop
I have noticed that there are some furniture companies who are always running a sale. Do they EVER charge full price? This week I want to discuss the pros and cons and the right and wrong of building your business with this strategy.
On the web: New England Table Company SoloInTheShop
This week in my daily life seemed to have a theme around old school trades. Are these dying vocations? What can we do to encourage younger generations to work with their hands and make physical products?
On the web: New England Table Company SoloInTheShop
Efficiency in the shop depends, to a great extent, on building momentum. Starting small and then rolling through a todo list is critical if you want to maximize your time in the shop. Today's episode focuses on building habits that create momentum.
On the web: New England Table Company SoloInTheShop
As your small business grows and gains more customers, inevitably you will encounter prospects that aren't a good fit. From personality clashes, unrealistic expectations, to feeling undervalued or abused, it's important to see the red flags and know when to fire that customer.
On the web: New England Table Company SoloInTheShop
As the new year starts, many of us are setting goals for 2025. Let's talk about how to move from vague unrealized goals to specific objectives with concrete action plans that can produce positive change.
On the web: New England Table Company SoloInTheShop
This week, I focus on creating the right environment to foster success in life and business. Surrounding yourself with support, efficiency, and knowledge is key to reaching your goals.
On the web: New England Table Company SoloInTheShop
Lets talk about the struggles that come with running your own small woodworking business. The end of the year is here, and financial stress can be quite powerful. I struggled a lot with that this week, and learned a bit about getting through it with family and other support.
On the web: New England Table Company SoloInTheShop
Lets talk about end of the year commitments and how to balance those with family and friends in a way that reduces stress and prepares you for the year ahead.
On the web: New England Table Company SoloInTheShop
A look at how my computer programming career prepared my for starting the woodworking business.
On the web: New England Table Company SoloInTheShop
The importance of taking a break while building your small business - and some ideas on what you could be doing during those rest days.
On the web: New England Table Company SoloInTheShop
Thanksgiving gratitude and lessons on Facebook Marketplace for selling my tables.
On the web: New England Table Company SoloInTheShop
This week in the shop including deliveries, the queue, trying to slow down, getting help and adding heat to the shop.
On the web: New England Table Company SoloInTheShop
This week in the shop and a discussion about focusing your company messaging, branding, and product offerings.
On the web: New England Table Company SoloInTheShop
This week in the shop and a discussion about my Money Hunt process on Monday mornings.
On the web: New England Table Company SoloInTheShop
This week in the shop and a discussion about the myth of overnight success.
On the web: New England Table Company SoloInTheShop
This week in the shop and a discussion about finding the resources to level up your woodworking business.
Hand Crafted Success Founders Podcast
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This week in the shop and a discussion about using the natural imperfections in the wood to create stunning furniture.
On the web: New England Table Company SoloInTheShop
Contact: SoloInTheShop@gmail.com
I wanted to share 5 lessons that I feel helped me become a better woodworker and helped keep my small business growing.
On the web: New England Table Company SoloInTheShop
Contact: SoloInTheShop@gmail.com
This episode starts in the bathroom and moves to the shop before a discussion on creating "superfans." Let's talk about how to take clients from simple customers to rabid brand advocates!
On the web: New England Table Company SoloInTheShop
Contact: SoloInTheShop@gmail.com
I can finally share my big news! It took a week longer than I expected, but the change is happening now! Also, more sales and my impression of the Course Confident Bootcamp from Amy Porterfield.
On the web: New England Table Company SoloInTheShop
Contact: SoloInTheShop@gmail.com
This episode's theme is further techniques for conquering the (irrational?) fear of power tools in the shop. If you or someone you know struggle to resolve your desire to create with a significant anxiety about powerful tools, let's talk about that and some approaches to conquering those fears.
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Contact: New England Table Company SoloInTheShop.com and SoloInTheShop@gmail.com
This episode's theme is conquering the fear of power tools in the shop. If you struggle to resolve your desire to create with a healthy anxiety about powerful tools, let's talk about that and some approaches to conquering those fears.
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Contact: New England Table Company SoloInTheShop.com and SoloInTheShop@gmail.com
This week, I realized I had a few golden nuggets that I picked up in my youth that I still carry with me. On the business side, I've been struggling to find good wood for projects while staying under budget.
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Contact: New England Table Company and SoloInTheShop@gmail.com
A quick catch-up on what's happening in the shop and in the business.
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Contact: RonaldLohse.com and SoloInTheShop@gmail.com
Custom furniture made by hand will look and act very differently than products mass produced in a factory. It's important to communicate that to potential clients so expectations are managed and they feel fully informed. Listen to a quick shop update and learn about what I include in my cosmetic standards.
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Contact: RonaldLohse.com and SoloInTheShop@gmail.com
Learn more about Hand Crafted Succes
A quick update from the shop, plus some thoughts on new, free lead generation efforts for my small but growing business.
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Contact: RonaldLohse.com and SoloInTheShop@gmail.com
Learn more about Hand Crafted Success
My thoughts on learning any new skill. From tools and techniques to selling and business skills, learning anything new requires some committment, focus, and practice. Here are a few ideas to make mastering a new skill more likely to succeed.
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Contact: RonaldLohse.com and SoloInTheShop@gmail.com
Learn more about Hand Crafted Succes
Eye Candy Pigments coupon code for 10% off: HandmadebyRonald
Or use link: https://eyecandypigments.com/HandmadebyRonald
A quick update from the shop, plus some thoughts on lead generation and sales for my small but growing business.
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Contact: RonaldLohse.com and SoloInTheShop@gmail.com
Learn more about Hand Crafted Success
The sales program at Advanced Selling Podcast
This week's episode covers the latest in the shop: ash delivery, air conditioning, BNI, and a new podcast opportunity. Then I discuss using systems in my business and yours. Systems are a great way to free up your time so you can be focus your efforts where you prefer.
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Contact: RonaldLohse.com and SoloInTheShop@gmail.com
Learn more about Hand Crafted Success
Eye Candy Pigments coupon code for 10% off: HandmadebyRonald
Or use link: https://eyecandypigments.com/HandmadebyRonald
Almost live! Here's a quick update on what's happening in the shop and in the business. This episode was recorded and published on the same day, so it's almost live. Also, this is a different kind of episode that is just meant to give you some insight into what I've been up to lately. Enjoy!
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Contact: RonaldLohse.com and SoloInTheShop@gmail.com
Here are some ideas for reels you can and should be posting to Instagram, along with some suggestions on how to get your audience to engage with your content.
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Contact: RonaldLohse.com and SoloInTheShop@gmail.com
Here is a list of 10 items you could be making in your shop. Each is rated on difficulty, cost to make, and potential profit.
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Contact: RonaldLohse.com and SoloInTheShop@gmail.com
The four F's might just be the secret to finding success as a solo woodworker. Listen in to why success in these four area can have a positive impact on your business.
Listen to Zach Vaughts Podcast on Apple Podcasts
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Contact: RonaldLohse.com and SoloInTheShop@gmail.com
Reflecting on hand tools and techniques and how these should fit in the modern wood shop.
In this episode, I mention my friend from @TheNewJankyWorkshop as well as The Founders Podcast
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Contact: RonaldLohse.com and SoloInTheShop@gmail.com
This week, I discuss creativity and how to break through creative blocks. I was inspired by @Copper_Pig_Fine_Woodworking and his talk this month in Lexington, MA.
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Contact: RonaldLohse.com and SoloInTheShop@gmail.com
I recently learned about the Gretchen Rubin and the Four Tendencies (not a music group, though it should be), and had thoughts about how each category might thrive or stuggle as a solo woodworker. Learn more about the tendencies in Gretchen's book, or take the online quiz to get a little insight about yourself.
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Contact: RonaldLohse.com and SoloInTheShop@gmail.com
A look back at one year of full time woodworking. Hear about my experiences and lessons after 12 months of being solo in the shop.
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Contact: RonaldLohse.com and SoloInTheShop@gmail.com
Selling custom furniture should not be high pressure, cutthroat, aggressive sales. Avoid being known as the Wolf of Walnut; instead, earn a reputation as a fair negotiator, great communicator, and let your customers know they are in control.
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Contact: RonaldLohse.com and SoloInTheShop@gmail.com
This week I slide onto the therapist's couch to examine what drives me in the shop. We all need motivation and purpose to guide our efforts. Here's an examination of mine and how I got here.
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Contact: RonaldLohse.com and SoloInTheShop@gmail.com
Investing in yourself is a great way to avoid burnout, keep things fresh, and stretch your ability. This could be as simple as taking a class, or implenting new systems, or exploring new networking options. Listen now for all the reasons I believe this is an opportunity we should all use.
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Contact: RonaldLohse.com and SoloInTheShop@gmail.com
This week I cover the 10 tools I feel are most important in a small shop. I also include the 2 items that I would splurge on when it's time to move from hobbyist to professional.
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Contact: RonaldLohse.com and SoloInTheShop@gmail.com
Today's episode is about company growth. If you are Solo in the Shop, have you considered what you would like the future to look like? How big do you imagine your woodshop business? I have my own answer, small and mighty, but ambition is very personal and every goal could be just right. Let's talk about growth, employees, quality and value, and how to grow from solo to where you want to be.
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Contact: RonaldLohse.com and SoloInTheShop@gmail.com
Love it or hate it, epoxy is part of many wood shops and for good reason. However polarizing this material is, now is the time to learn what epoxy really is chemically, how it is similar and different than plastic, and what you could use instead. Keep an open mind, and let's talk about epoxy.
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Contact: RonaldLohse.com and SoloInTheShop@gmail.com
Despite moving from a corporate job to a solo creater role, one aspect of my former routine remains. Setting long and medium term goals is a huge benefit even for a one-person shop. Tune in to hear why I think we should be spending some time intentionally envisioning a path forward in our small businesses.
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Contact: RonaldLohse.com and SoloInTheShop@gmail.com
Do you suffer from imposter syndrome in the shop? If you want to be considered a professional woodworker, how important is formal trade or design education when compared to experience and targeted topic training? Tune in for my thoughts on stretching your creative abilities with or without paying for formal education.
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Contact: RonaldLohse.com and SoloInTheShop@gmail.com
Do you beat yourself up because your projects don't turn out perfect? Or do you work on something forever because it never feels done? If so, listen in to my thoughts on letting go of the need for perfection to allow yourself the simple satisfaction of steady improvement.
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Contact: RonaldLohse.com and SoloInTheShop@gmail.com
Today's episode looks at both sides of the impact that short attention span has on solo makers: how it impacts our work and productivity, and also how we need to recognize attention spans when selling to our potential customers.
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Contact: RonaldLohse.com and SoloInTheShop@gmail.com
